March 31, 2016

See Sean O’Brien @ Biznow: Future of the Platinum Corridor

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From the Dallas Cowboys to Warren Buffett, the Platinum Corridor is attracting huge names, enormous capital investment and a ton of cranes. That’s why we’re so thrilled to bring you Bisnow’s DFW Platinum Corridor event on March 31.  O’Brien Architects director of design Sean O’Brien is the master planner for The Star, a venture developed by the City of Frisco and the Dallas Cowboys that will be a never-been-seen-before entertainment complex featuring a corporate office building, practice fields, an event center, a football stadium, shops, restaurants, a hotel, a medical center and more.   The whole Platinum Corridor is dense but suburban, he says, and the challenge for developers and architects is to cater to everyone from Millennials to oldsters. As a lifelong Dallas Cowboys fan, Sean says it’s a dream come true to work on the project. His component is the retail and entertainment area that consumers are funneled through when they enter from the parking garages.   Frisco is very pro-development, Sean says, and is attracting a lot of tech companies and others that want to align themselves with big names. One such name? Warren Buffett. His Nebraska Furniture Mart will anchor Grandscape, a virtual city on the edge of Dallas. When complete, the development will include retail, office, a convention center, a hotel and spa, an outdoor ampitheater, 300 multifamily units, 5,000 parking spaces and restaurants along a waterfront boardwalk.   Nebraska Furniture Mart is expected to earn about $1B in revenue per year selling blenders, tables and chairs. It will be an insanely large store to cater to the thriving community surrounding it.