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Photos by: Parrish Ruiz de Velasco


“The 17-story Twelve Cowboys Way apartment tower in Frisco is part of the Dallas Cowboys' Star development. The Dallas Cowboys' owners and developers teamed up to build a luxury residential tower making a play for renters who want to live a football lifestyle,” reported The Dallas Morning News.

This project has Cowboys all over it: In July 2018, Roger Staubach quietly retired as executive chairman of JLL Americas to team up with Cowboys pal Robert Shaw and Shaw’s company, Columbus Realty Partners Ltd.

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“This is the first luxury residential that has been built that has been inspired by and in partnership with a professional sports franchise,” said developer Robert Shaw, a partner in the project. “And not just any professional sports franchise, but the most valuable in the world.”

The Star development includes the Cowboys' headquarters and practice facilities along with offices, retail, a hotel, a medical building, and the Ford Stadium. Art and artistic impressions abound throughout the Star. At Twelve Cowboys Way you can live in a piece of Art. Designed with simple clean lines and smooth surfaces above in contrast to the bold expressive patterned surfaces at the base. An artistic statement within a community of artistic structures.

At Twelve Cowboys Way, carefully crafted floor plans offer sweeping views of Frisco and the Dallas area. Every unit includes floor-to-ceiling windows in a timeless, open-concept design.


“This is the first luxury residential that has been built that has been inspired by and in partnership with a professional sports franchise,” said developer Robert Shaw, a partner in the project. “And not just any professional sports franchise, but the most valuable in the world.”

The Star development includes the Cowboys' headquarters and practice facilities along with offices, retail, a hotel, a medical building, and the Ford Stadium. Art and artistic impressions abound throughout the Star. At Twelve Cowboys Way you can live in a piece of Art designed with simple clean lines and smooth surfaces above in contrast to the bold expressive patterned surfaces at the base. An artistic statement within a community of artistic structures.

At Twelve Cowboys Way, carefully crafted floor plans offer sweeping views of Frisco and the Dallas area. Every unit includes floor-to-ceiling windows in a timeless, open-concept design.
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The area is home to an exclusive community and an exciting nightlife with exceptional restaurants and shops, including proximity to The Shops at Legacy and Dr. Pepper Arena. Twelve Cowboys Way offers easy access to the area’s best cuisine and shopping experience, just steps from Frisco’s only high-rise community.
Lifestyle Frisco reports that the Twelve Cowboys Way name is a nod to Staubach’s old jersey number. The development originated with a unique partnership between two Pro Football Hall-of-Famers: #12 Quarterback Roger Staubach, Dallas-based developer and former Dallas Cowboys center, Robert Shaw, and Cowboys owner Jerry Jones Sr.
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The 415,000 square foot apartment high-rise includes luxurious amenity areas, spacious penthouse units, and an interior aesthetic inspired by Miami. Residents have access to a variety of unique amenities, including an expansive lobby with 24-hour concierge, a luxury covered pool and outdoor living space, a fitness center, an on-site business center, fully secure and covered parking, and valet parking.
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