Designing The Star Districtin Frisco Texas
The Star District
Blue Star Land, L.P. and Lincoln Property Company
Master Planning and Retail
Parrish Ruiz de Velasco
How O’Brien Made The Team
Balancing Exceptional and Practical
Once the main designs were taken care of, the focus shifted to meeting the financial goals while surpassing each stakeholder’s expectations about the project.
“We had so many innovative ideas, but we knew we needed to think about the practicalities of things like occupancy and leasing,” Sean explains. Out of all of the challenges, designing a space-saving parking solution was one of the most difficult.
To make the most of the land that was available, two large parking structures were a must, but our team wanted to leverage this necessity by designing retail space alongside it. This created some aesthetic challenges that required creative solutions.
With each parking garage being sixty feet tall and the retail around it being only half that, our team had to make it cohesive. The retail was designed to sit on the main street, meaning it would have endless attention. Additionally, with the beautiful Ford Center at The Star towering over it, there were scaling challenges to contend with.
A Vision of Generational Impact and Inspiration
The Star District has also ushered in a new standard in mixed-use. “This project offers so much to the Cowboys and to Frisco, but the biggest win is its legacy—that’s going to last forever.”
It is a perfect example of what’s possible when talented teams come together with the community to focus not on density or quantity, but rather on designing timeless experiences.
Creating exceptional experiences starts with a trusted advisor who maximizes every opportunity to create memorable moments. Our team at O'Brien embraces a collaborative design approach that is open, interactive, and imaginative. To us, realizing your vision takes more than a process and result. It takes a team to guide the journey and form relationships along the way. Let's build your brand together.